All of us have known someone in our lives that has been a true salesman. One of mine was Oggie Netland, he worked for Fargo Foundry and had a way about him. I went to dinner with him and my Dad once and it was mostly small talk. I was hooked on the man. Because Oggie listened and knew not what he should sell but heard what Daddy needed.
Oggie was the best he could be, although he made a terrific income, his goal, (because he had a salesman's personality), was selling himself and his product.
Oggie started like everyone else, at the bottom, there had to be rejection and I am convinced he learned how to be a "happy loser." Rejection, it is said, is actually inspiring because it allows the game to continue - and all true salespeople love the game. It is said that getting upset only tarnishes your image as a winner and ruins your chances of closing the sale later.
Oggie did his homework. He was there with the numbers.
In the late 50's, customers expected to be treated as adults. This morning I read "every culture has its own character, and America is essentially adolescent. Too many salespeople believe we buy based on logic and intelligence. But deep down, we really want what teenagers want: extreme excitement and cuddly products. The Mini Cooper is a good example. It's so cute that many owners give their car a name and also join a social network of other Mini owners. BMW understands that these customers are basically adolescents. Do you identify with that statement?
Oggie always followed up. He attended Daddy's needs as if he was his only customer. He was that good. Oggie was also a round house for other information: Sort of an operator that could give you another number and offered other companies he trusted.
Besides, even Mother liked him and that is saying oodles for Oggie!
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