Saturday, February 21, 2009

$64,000 QUESTION

1 double
4 double
8 double
16 double

And so forth until, you won the big prize of $64,000. If losing at the $8,000 question you walked away with a new Cadillac convertible.

Chrysler didn't want to sponsor it, according to research, they didn't want to have their workers wanting more money in wages. Another beauty company didn't understand the power of television advertising. Revlon picked it up for 13 weeks and scrambled to continue advertising for this hot Tuesday night television show.

The show was so well accepted that even the TAB Book Company who supplied books to order to grade school children came out with a question and answer book based on the show. And that is where Mr. Beadle's sixth grade class of 1955-56 caught on.

Groups were formed to do skits. The group I was in did a spoof of $64,000 Question. We had contestants, someone played Hal March, and we had a spokesperson for Revlon. The real person was Barbara Nichols, ours was named * Penny. Now, as I remember, a person named Tom played Miss Penny and had his nails painted with Revlon color Queen of Diamonds. He wore a hat with a veil. That was, of course, the funniest part of all!

Joyce Brothers won the big money on boxing. It was always stated the contestants read and studied for each broadcast. How could anyone know that much about boxing? Ms Brothers, of course spent decades doling out advise to the lorn.

What happened to the big money game shows of the fifties? They were killed off after a contestant on another show owned up to getting the answers up front. The entire game show concept would change. And change. And change. And, in some cases, go back to what they were because it is new to someone.

And what is your question is? What category would you have picked?


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