Tuesday, April 27, 2010


Toothpaste is a a substance used with a tooth brush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: The aids that remove the dental plaque and food from the teeth, aid in the elimination and/or masking of bad breath and deliver active ingredients to prevent tooth and gum disease.

Most of the cleaning is done by the mechanical use of the toothbrush, and not by the toothpaste.

No doubt there are more than 25 different brands of toothpaste and why we select one brand over another, unless it is by prescription, seems to be personal choice.

Oh you wonder where the yellow went when you brush your teeth with Pepsodent. Do you remember that jingle? The tooth paste is still available.

But what happened to Ipana? The one advertising Bucky Beaver singing the jingle,

"Brusha, brusha, brusha! Get the new Ipana!
With the brand new flavor - it's dandy for your teeth!
Brusha, brusha, brusha! New Ipana toothpaste!
Brusha, brusha, brusha - knock out, decay germs fast!
Fast! Fast - you're sure alright!"

Perhaps you remember it from the movie, "Grease".

Gleem toothpaste, introduced in the mid fifties stated it was the kind of toothpaste one should use if you couldn't brush after every meal. That is the same era when children where lined up at the water fountain at Washington Elementary School to swirl and spit back into the fountain bowl. That is rinse your mouth of food particles. The green sparkles in the tooth paste were supposed to protect your teeth between brushing. I think I still have some of those green sparkles stuck in my mouth. (giggling).

"Ultrabrite gives your mouth...[bling]...sex appeal!" At that is where we, the Johnson's are at today. We have no sex appeal because we are out of toothpaste. We just opened the last tube; 12 of 12.

Now, that is odd, isn't it? Too go to stores which sell Aim, Crest, and Colgate, all which taste like soap but no Ultra Bright. Sure didn't seem like a big deal when we left to do errands last night.

The toothpaste market must be fickle. Why do people change brands, anyway? The last household was Aquafresh, also a 1970's product but sometimes one conforms.

Make that agreement, after all most of time it doesn't really matter. Give up Del Monte Ketchup for Heinz wasn't a big deal because I don't use much ketchup. Enforce the law of Viva paper towels and Charmin bathroom tissue as well as Kleenex facial tissues. There is no space to negotiate here.

My question to you is, are you loyal to brands and why. The question to myself is, with these companies being so big and making so many products under the same umbrella, am I loyal to P&G?, for example? Sounds like a good research project to me!


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